Email marketing is another form of SEO. There are different facets both vital and serious to run a successful and influential email marketing campaign to get the best result by it. IBM Software Company has confirmed that it is a it is a commanding tool specially to promote a business. In 2002 up to 300,000 emails were delivered from 60 different email marketing campaign to related customers.
It has been proved that emails delivered by a marketing campaign have more response than the traditional method of sending an email. The Vice President of the Integrated Marketing Communications at the Software Group, Mark Rosven, has said that direct mails get only 3rd% of the response in compare to the forwarded emails. IBM has allotted 15% of budget to email marketing, advertising, newsletters and other tools, because of the positive result. The result will depend on the clicks a link will get. Only some people will clink on the link that has been emailed them. The best result that we can get from this marketing is that to get a person to buy the product that has been marketed. there are things we should consider for a beneficial campaign.
The design of the email should be creative and unique. The layout of the email, which includes the image, themes and fonts, should be creatively composed. The format of the email is also very essential there are two type of format HTML and the text. Some people will go for text format, because they will find it difficult to display the HTML format. The structure of the email should be of 2 to 3 column, that way it will be easy for people to read. Position the call-to-action button somewhere in the middle of the page so that it will make the reader notice to click it immediately
The brand name of the campaign should be given by the business. There should also be some alternatives of the brand given in the column. It is important to target the people who will show some interest in the brand. It is the duty of the email marketing company, who is running the campaign to find the information about the targeted people, their hobbies, interest and what can enhance their curiosity. The content of mail is another important thing in email marketing. The massage should be informative, and modified so it will be more effective.
The email should have all the information, offers, promo or discounts offered by the business site. It should also that people what are the benefits they will get from this business site. Also them to share your website with friends and offer them gifts and discounts for that.
When you consider the best time to send the email, it is not the time of day you will have to consider but also the week, month or season is important. It is important to put the hyperlink at least in first few sentence and in call-to-action option. It will be very considerable.
There will also be a landing side in the email. It will appear when the reader will put the cursor on the hyperlink. This should give the person a clear view of the things you are offering in the email.
